What do we want to call ourselves? What do we want to center our program on?

VTJ -- Cool book promo materials: http://www.teachersdiscovery-english.com/template.asp?content=search_display.asp&SKW=04BRANDMP
These are book posters done in a movie poster format. VERY COOL, saw at a local high school library and they were just so much more dynamic than the typical READ posters.